Asian Oktoberfest

Qingdao International Beer Festival

Qingdao, Shandong, China

Fri, 24 Jul 2020 - Sun, 16 Aug 2020

Event information may be out of date due to COVID-19. Please confirm details with event organizers.

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General Info

Country: China

Venue: Golden Sands Beach

Address: No 1 Huangdao Road, Huangdao District, Qingdao, Shandong,

Date: Fri, 24 Jul 2020 - Sun, 16 Aug 2020

You must be an adult to attend this event.

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Event Description

The Asian Oktoberfest 2020 will be held late July through August at Golden Sands Beach WanRen Square, located in Huangdao District.

First held in 1991 to celebrate the town's hundredth anniversary, festivals feature artistic parades, "Beer Carnival" games, beer tasting, drinking contests, music, food, interactive performances, various brewery beer tents, trade exhibitions, gala performances, carnival amusement park games and rides, and even bikini model contests.

Music of all kinds is featured at numerous stage venues with beers on tap from around the globe: Beck’s from Germany, Kirin & Asahi from Japan, Carlsberg from Denmark, Corona from Mexico, Heineken from Holland, Tiger from Singapore, Budweiser from the states, and of course China’s Tsingtao Beer, just to name a few. Besides beer and themed mascots that follow the animals of the Chinese Zodiac, there’s tons of food, both Chinese and Western, to gorge on when you get the munchies.

If you are planning to go on vacation to China in summer, one of the must-go destinations is the East China city of Qingdao, where an annual beer festival offers visitors from around the world three weeks of fun.Initiated in 1991 and hailed as Asia's Oktoberfest, the 29th Qingdao International Beer Festival is the largest of its kind in Asia and one of China's biggest tourism events.

With a wealth of beer brands from across the globe, the festival is an event with diverse cultures, art performances and sports games.

The ongoing festival opened in grand style on Friday in the city's West Coast New Area, which is home to the world's largest beer square- Golden Beach Beer City. At the seafront location, the festival's venue covers more than 800,000 square meters.

This year's festival has been included as part of the city's International Fashion Season, a citywide campaign initiated by local government that aims to improve the city's fame as a fashion metropolis.

As a ceremonial routine, the city's mayor, Meng Fanli, tapped the festival's first barrel of beer, witnessed by foreign diplomats and delegations from home and abroad, as well as tourists, marking the start of the 24-day carnival.

The opening ceremony witnessed the establishment of an international beer festival alliance, formed by organizers of the Qingdao International Beer Festival, the Oktoberfest in Munich, the Great American Beer Festival in Denver, and the Festival of Beer in Toronto.

The alliance aims to create an exchange and cooperation platform to promote tourism among members, boost the sustainability of the festivals and support development in the brewing industry.

More than 1,400 types of beer are available in nine halls, including Heineken from the Netherlands, Russell Brewing Co from Canada, Er Boqueron from Spain, Carlsberg from Denmark and Jeju from South Korea.

Not to be left out, China's own Tsingtao, which is brewed in Qingdao, is also available.

In addition, more than 400 cultural performances and activities will take place, including sports games, concerts and e-sports.


Event information may be out of date due to COVID-19. Please confirm details and more information with event organizers.

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