Small Businesses across the country and world are facing lots of challenges at this time. The insecurity and fear across all industries does not come undetected and it’s felt in every office and manufacturing facility. It’s time to think about your business in a new way and take this time to prepare for the future. How your business deals with this global crisis in the next few weeks will determine how quickly you can resume your normal operations and be as successful as before. Here are a few steps you can take today.
1. Improve your website
This might be a good time to take care of the things you have not had time for in the last few years. If your website is 5-10 years old and you have been considering an update, this would be the time to do it. When the fears pass, you will be ready to enter the market with a valuable asset.
2. Invest in your online presence
If you already have an updated website then think about Search Engine Optimization, accessibility, usability and marketing campaigns. It’s a long-term investment that can change and improve your business in the future.
3. Use your Soclal Media
Do not try to make COVID-19 funny. Do not re-post messages about the lack of toilet paper. The worst thing to do is for your posts to be tone deaf. If you are planning to continue to use social media, use it to communicate with your customers about your operations, about the precautions you and your team are taking to assure public safety. If you own a small restaurant and just added delivery as a service to continue to serve your clients, be sure to talk about it in a positive way.
With all of the social media feeds being flooded with fearful messages and statistics, focus only on the facts and things that may help your clients make it through this difficult time. Understand your clients’ state of mind and their readiness to consume any brand advertising.
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